SEO in 2019 can principally be a similar SEO because it is currently or because it accustomed be in 2017. Don’t expect any major changes. You’ll still would like high-quality content, on-page optimization, and good links.
If you actually wish to be sooner than the sport, it’s not enough to stay an eye fixed on the newest trends, you must also foresee a number of them. However is it very possible? The solution would be – affirmative and no. The issue is that we tend to can’t predict what surprises search engines steel one against us. However, we tend to still will create some predictions in step with the newest announcements and initiating trends.
1. User expertise
It’s a well-known fact that Google makes everything to serve users, therefore it considers several alleged ‘behavioral’ factors whereas ranking websites. Moreover, I’m certain you'd prefer to improve the conversion rate and increase time spent on your web site. That’s why check that the user is glad together with your web site ranging from the content and finishing with the planning.
Pay attention to such user expertise signals as:
• Organic CTR (Click-Through-Rate)
• Dwell Time
• Bounce Rate
So however are you able to improve them? There some most important techniques:
• Optimize Title and description tags for higher CTR
• Create in-depth content
• Use LSI keywords
• Improve usability
• Increase page load speed
2. Mobile first
Nowadays around hour of Google searches are made of mobile devices (in some niches numbers go up to 90%). That’s why Google has already extended mobile-first indexing and can be creating web a lot of mobile-friendly within the future. Therefore check that your web site has responsive style (I counsel using it rather than separate mobile version) or each mobile and desktop versions have equivalent content.
3. Video content
How typically does one catch yourself observation a fifteen minute video rather than reading a big} article (even although it’s absolutely optimized and should answer your question)? in step with the analysis of networking giant Cisco, video content can take around 80th of all on-line traffic by 2021. Therefore if you continue to sleep on video content, believe it in 2019. I counsel combining video content together with your text articles, however don’t forget that YouTube videos ought to even be SEO-optimized.
4. Voice search
Google voice search isn't any a lot of regarding line a signal and telling keywords you would like to search out because it used to be back in 2010. Today a lot of and a lot of people like using voice queries and commands (around 200th of mobile searches are created by voice). The long run of voice search continues to be unknown, however it'll actually still become a lot of intelligent, responsive, and correct. Therefore you must take under consideration some aspects of SEO that have an effect on voice search:
• Optimization of featured snippets
• Long-tail voice oriented keywords
• Schema information
• Local SEO
5. Featured snippets
If you create a question employing a popular keyword, you'd in all probability see not solely paid and organic ends up in SERP because it used to be a decade past however also a range of featured snippets (knowledge graph, made answers, instant practicality etc.). Google fills its SERP with a lot of and a lot of non-organic results that is particularly noticeable on mobile devices. The text, video or image is taken directly from the webpage that ‘slinked to in the snippet. So if you optimize your page for featured snippet, it's going to seem at the very top of SERP.
Keep in mind that despite the fact that you will recognize just some most popular Google algorithms/updates as Panda, Penguin, Fred or hummingbird, Google makes 2-3 algorithmic updates on a daily basis. What I mean is that in 2019 Google are rather more intelligent, therefore it'll be harder to market your web site. Produce high-quality content, optimize your web site, keep track of the latest trends and you’ll succeed!